Opinion Research Polls - Where to Find Them

Definition: Statistical data produced by surveying selected individuals on their opinions concerning an issue or event, usually reported by the institution that conducted or commissioned the survey. Sampling methods can influence results.

• American Marketplace
  The American Marketplace is a reference that provides in-depth marketing analysis, based upon the latest data collected mainly from the federal government - the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, and the National Center for Health Statistics. The publication's findings are divided into eight sections:  Education, Health, Income, Labor Force, Living Arrangements, Population, Spending, and Wealth.
  
  
• Canada Mortgage & Housing Corporation
  Sort by newest first! Contains information on the housing markets and census data.
  
  
• Canadian Public Policy Collection - Gibson Public Policy
  "This is a collection of monograph publications from Canadian public policy institutes, government agencies, advocacy groups, think-tanks, university research centres and other public interest groups. The organizations included in this collection represent the leading edge of primary research and opinion in all areas of Canadian public policy".
  
  
• Canadian Opinion Research Archive
  From Queens University, the Canadian Opinion Research Archive makes available ommercial and independent surveys to the academic, research and journalistic communities. Founded in 1992, CORA contains hundreds of surveys including thousands of discrete items collected by major commercial Canadian firms dating back to the 1970s.

• Compas.ca
  COMPAS is an independent, non-partisan supplier of research and research-backed strategy to business, government, and not-for-profit organizations. Includes information on elections, public policy, consumer and lifestyle, and business and finance.
  
  
• Gallup Poll Briefing
  Gallup Poll Briefing includes results on elections, politics, income, government, economics, health and more.
  
  
• Harris Polls
  Results on government, policy and politics, media (television, radio, newspaper, books), economics, elections, travel and tourism, sports, science and more.
  
  
• International Journal of Public Opinion Research
  Articles on polling and results including: government, politics, media, environment, quality of life and more.
  
  
• IPSOS News Centre
  Ipsos is a global survey-based market research company. They specialize in five areas of research: Advertising, Loyalty, Marketing, MediaCT, and Public Affairs.
  
  
• IPSOS Trend Report Canada
  "The Ipsos Trend Report Canada (formerly the Angus Reid Report) has been monitoring Canadian opinion for 20 years. Published every two months, the Ipsos Trend Report Canada is essential reading for executives in government and the private sectors, as it tracks the pulse of Canadians on a wide range of topics".
  
  
• Market Surveys
  Sort by newest! A variety of surveys collected by Western Libraries including real estate markets, vaccines, higher education and more.
  
  
• Nielsen Canada Reports
  Includes reports on consumer confidence, health care, shopping, food safety, and climate change.
  
  
• Nielsen Wire
  Nielsen Wire, a Nielson Company blog, provides daily updates on the latest in consumer behavior and media, and marketing trends. Part of the Nielsen Company's website under Insights, whose mission is to provide clients with the most complete understanding of consumers and markets worldwide.
  
  
• Odesi
  Includes datafiles from Gallup Canada and other polling companies, public-domain files such as the Canadian National Election Surveys and selected files from the Inter-University Consortium for Political and Social Research (ICPSR).
  
  
• Pew Research
  The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does so by conducting public opinion polling and social science research; by analyzing news coverage; and by holding forums and briefings. It does not take positions on policy issues. Includes results from polls including: demography, policy, economics, elections, energy, news media and more.
  
  
• Pew Internet & American Life Project
  Includes results from polls on banking, communities, libraries, music, news, politics and many more.
  
  
• PollingReport.com
  The digital offspring of the print publication "The Polling Report," calls itself "an independent, nonpartisan resource on trends in American public opinion." Of interest to students interested in American politics, this site features national poll highlights on subjects like "Politics and Policy", "Business/Economy" and "The American Scene" (Sports, Hollywood, Work and play, Health).
  
  
• Public Opinion Research in the Government of Canada
  Public Opinion Research Annual Reports provide an overview of the research projects conducted each year by departments and agencies. They also highlight trends in public opinion research across the Government of Canada.
  
  

Don't forget that associations for various markets often keep their own statistics and create their own research!

If you need further assistance, please contact the Johnston Library for help.