What is Guerrilla Advertising? Guerrilla Marketing?
From Wikipedia: Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

Guerrilla advertising 2 : more unconventional brand communication  2011 Gavin Lucas

Guerrilla marketing goes green winning strategies to improve your profits and your planet [electronic resource] : by Jay Conrad Levinson, Shel Horowitz. : Online

More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money Robert J. Kaden, Gerald Linda, and Jay Conrad Levinson.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers by Jay Conrad Levinson and Al Lautenslager.

Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank Jay Conrad Levinson

Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson.

Guerrilla marketing with technology : unleashing the full potential of your small business Jay Conrad Levinson

Guerrilla marketing online : the entrepreneur's guide to earning profits on the Internet Jay Conrad Levinson and Charles Rubin

Guerrilla marketing : secrets for making big profits from small businesses Jay Conrad Levinson.

The Mao of business : guerrilla marketing techniques for the new China Peter Levenda

Beyond viral how to attract customers, promote your brand, and make money with online video [electronic resource] : Kevin H. Nalty. : Online

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur. : Online

Mastering the world of marketing the ultimate training resource from the biggest names in marketing [electronic resource] : Eric Taylor and David Riklan. : Online

The guerrilla marketing handbook [electronic resource] / Jay Conrad Levinson and Seth Godin. : Online

 Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

 Creative strategies : idea management for marketing, advertising, media and design Mario Pricken

About face : the secrets of emotionally effective advertising Dan Hill

Principles and practice of social marketing : an international perspective Rob Donovan and Nadine Henley.

Experiential marketing : a practical guide to interactive brand experiences Shaz Smilansky

Humor in the advertising business : theory, practice, and wit Fred K. Beard

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns Pete Barry

Advertising next : 150 winning campaigns for the new communications age Tom Himpe

Gimme! : the human nature of successful marketing John Hallward

Can we do that?! : outrageous PR stunts that work?! Peter Shankman

When ads work : new proof that advertising triggers sales John Philip Jones

Grapevine : the new art of word-of-mouth marketing Dave Balter and John Butman

Promotion and integrated marketing communications Richard J. Semenik

Eating the big fish : how challenger brands can compete against brand leaders Adam Morgan

Strategic brand communication campaigns Don E. Schultz, Beth E. Barnes

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