Bud's Spotlight: eMarketer Upgrade

eMarketer is a database that provides a multitude of research on technical and Internet marketing. This includes: data, analysis and insights on digital marketing, media and commerce. "eMarketer gathers data from more than 4,000 sources worldwide including research firms, consultancies, corporations, universities, trade organizations, private foundations, and government and nonprofit agencies." (eMarketer FAQ) A full list of sources is available here.

Specific areas of of focus in eMarketer:

• Advertising & Marketing
• B2B
• Consumers & Ecommerce
• Demographics
• Email
• Media Usage
• Mobile
• Search
• Social Media
• Video

eMarketer has recently unveiled a new platform, which can be seen below:

New Features:

• Suggested Content: View personalized recommendations for reports, articles and charts with the new "You May Also Like" feature.
• Quick Takes: Get a short summary, the latest data and the eMarketer point of view about digital marketing trends.
• Stronger Search Results, Now with Preview Mode: View the most relevant results with our improved search algorithm, browse Editor's Picks for the best new reports, or preview reports, charts, interviews and articles by clicking the icon next to each result.
• Simplified Design: The new user interface is easier to use, allowing you to get the information you need-faster.

 As always, if you require further assistance please contact the Johnston Library.