Western Libraries

Biography - Wroe Alderson

This is another in a series of biographical guides that are largely bibliographic in nature and which are intended to introduce students of business and management to significant scholars in those fields. Generally we track down sources that are often widely scattered and aggregate them in one convenient spot. In the case of Wroe Alderson, the task has already been performed for us by Ben Wooliscroft, Robert D. Tamilia and Stanley J. Shapiro, who are the editors of A Twenty-First Century Guide to Aldersonian Marketing Thought.

It is their intention "to familiarize a new generation of marketing scholars with the life, the writings and the intellectual legacy of Wroe Alderson, unquestionably the pre-eminent marketing theorist of the mid-twentieth century." In addition, they "consider him as important to the marketing discipline as Keynes was to economics or Taylor to early management thought

To learn more about Alderson, simply pick up A Twenty-First Century Guide to Aldersonian Marketing Thought. It provides thorough biographical information and reproduces many articles written by Alderson. As well, there is a complete Alderson bibliography as well as a list of resources about Alderson.

What do we contribute? Apart from calling your attention to the book, we provide a list of all of the books by Alderson in the collections of Western Libraries. Second, we offer a list of articles that are available to members of the Westerrn/Ivey community electronically though the journals archived on ProQuest's ABI/INFORM. And last, we will alert you to the fact that some of the same articles and some others, as well as a few reviews by Alderson are also found electronically on JSTOR. For example see: "Statistical Training for Market Research" which is found in the American Statistician for 1953 and "A Systematics for the Problems of Action" that is in the 1951 volume of Philosophy of Science. For assistance with either database or for suggestions about other resources, consult with library staff.

Books by Wroe Alderson in Western Libraries
Serious students who wish to learn more should see this site for additional biographical material and the papers of Alderson: U. of Pennsylvania: http://www.archives.upenn.edu/faids/upt/upt50/aldersonw.html

Men, Motives, and Markets, HF5415.1.A537 1968

Dynamic Marketing Behavior, HF5415.A3751965

Patents and Progress: The Sources and Impact of Advanced Technology, T223.Z1A4 1965

Planning and Problem Solving in Marketing, HF5415.A393 1964
Co-authored by: Paul E. Green

Theory in Marketing: Second Series, HF5415.C83 1964
Co-edtied by: Reavis Cox and Stanley J. Shapiro

Marketing and the Computer, HF5415.A38 1963
Co-edited by: Stanley J. Shapiro

Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory, HF5415.A39 1957

Theory in Marketing; Selected Essays, HF5415.C82 1950
Co-edtied by: Reavis Cox

Selected Articles by Alderson

"Commentary." Management Science, Oct 1965. Vol. 12, Iss. 2; p. B6

Alderson, Wroe, and Miles W. Martin. "Toward a Formal Theory of Transactions and Transvections." Journal of Marketing Research (JMR), May 1965, Vol 2, Iss 2, p.117.

"The Study of Society: A Unified Approach." Journal of Marketing Research (JMR), Feb 1964. Vol. 1, Iss.1; p. 72

"Towards a Theory of Marketing." Journal of Marketing, Feb 1964. Vol. 1, Iss.1; p. 72

"Mass Audience Capable of Improvement in Taste." Business and Society, Autumn 1962. Vol. 3, Iss. 1; p. 25

"Review 4 -- no Title." Management Science, Apr 1962. Vol. 8, Iss. 3; p. 375.

"Perspectives on the Planning Process." The Journal of the Academy of Management, Dec 1959. Vol. 2, Iss. 3; p. 181

"Biography on Charles Coolidge Parlin." Journal of Marketing, 1956. Vol. 21; p. 1

"Here's how Stores Will Face it." Nation's Business (pre-1986), Nov 1955. Vol. 43, Iss. 11; p. 85

"Quantity Limits and the New Economic Policy." Journal of Marketing, Jul 1952-Apr 1953. Vol. 17, Iss. 1; p. 56

"Psychology for Marketing and Economics." Journal of Marketing, Jul 1952-Apr 1953. Vol. 17, Iss. 1; p. 119

"Review 11 -- no Title." Journal of Marketing, Jul 1950. Vol. 15, Iss. 1; p. 112

"Scope and Place of Wholesaling in the United States." Journal of Marketing, Sep 1949. Vol. 14, Iss. 2; p. 145

"A Formula for Measuring Productivity in Distribution." Journal of Marketing, Apr 1948. Vol. 12, Iss. 4; p. 442

"The Marketing Viewpoint in National Economic Planning." Journal of Marketing, Apr 1943. Vol. 7, Iss.4; p. 326

"Marketing Classification of Families." Journal of Marketing, Oct 1941. Vol. 6, Iss. 2; p. 143

"A Marketing View of Competition." Journal of Marketing, Oct 1941. Vol. 6, Iss. 2; p. 143

For more biographical profiles see here.
For additional "pioneers of marketing thought" see here.