Facebook and Twitter: Implications for Business

Facebook has recently become the most popular social networking site on the Internet with over 200 million users worldwide logging in more than 100 million logins per day according to Facebook Statistics.

There are many predictions that Facebook will become the new Google, with global traffic increasing daily and Facebook directing 150 million people to Google. Analysts at the World Advertising Research Centre believe that Facebook could become the new "starting point for web users, threatening Google's current position."

Some Facebook facts:

• Fastest-growing crowd on Facebook is a new one, women over 55
• The female 55+ demo grew by 175% in the past 120 days
• 45% of Facebook's audience is over the age of 26
• Teenagers make up just 12% of the Facebook crowd

McKinsey Quarterly recently commented that, " Surging popularity of online social networking is transforming the nature of business networking, with profound implications for the way business people manage their careers."

The Economist agrees, but heeds a warning to those using Facebook to complain about their jobs or companies. While Facebook has great marketing potential, it can also be a " source of damaging publicity, as British Airways and Virgin Atlantic have discovered to their cost. Virgin fired 13 of its cabin crew who had posted derogatory comments about its safety standards and some of its passengers on a Facebook forum."

Here are some books and articles on Facebook, privacy and the potentials for business available to you at the C.B. "Bud" Johnston Library.

Books

Aaron, G.,. (2008). Authoritas :One student's harvard admissions and the founding of the facebook era (1st ed.). Palo Alto: Think Press.

Baron, N. S. Always on : Language in an online and mobile world

Buss, Anna. (2009). Online communities handbook : building your business and brand on the Web. Berkeley, CA : New Riders.

Comm, J. (2009). Twitter power :How to dominate your market one tweet at a time. Hoboken, N.J.: John Wiley & Sons.

Ellison, N. Spatially bounded online social networks and social capital : The role of facebook

Fraser, M., & Dutta, S. (2008). Throwing sheep in the boardroom :How online social networking will transform your life, work and world. Chichester, England ;; Hoboken, NJ: Wiley.

Graham, W. Facebook API developers guide

Himmel, Maria Azua. (2010). The social factor : innovate, ignite, and win through mass collaboration and social networking. Upper Saddle River, NJ : IBM Press.

Jue, A.L., Marr, J.A., Kassotakis, M.E. (2010) Social media at work : how networking tools propel organizational performance. San Francisco: Jossey-Bass.

Lacy, S. (2008). Once you're lucky, twice you're good :The rebirth of silicon valley and the rise of web 2.0. New York, N.Y.: Gotham.

Lytras, M. D., Carroll, J. M., Damiani, E., Tennyson, R. D., Avison, D., Vossen, G., et al. The open knowlege society A computer science and information systems manifesto : First world summit on the knowledge society, WSKS 2008, athens, greece, september 24-26, 2008 proceedings

Percival, S. (2009). MySpace marketing :Creating a social network to boom your business. Indianapolis, Ind.: Que Pub.

Postman, Joel. (2009). SocialCorp : social media goes corporate. Berkeley, CA : New Riders.

Powell, J. (2009). 33 million people in the room :How to create, influence, and run a successful business with social networking. Upper Saddle River, N.J.: FT Press.

Reference check is your boss watching? : Privacy and your facebook profile(2007). Information and Privacy Commissioner/Ontario.

Schepp, B and Schepp, D. (2010) How to find a job on Linkedin, Facebook, MySpace, Twitter, and other social networks. New York : McGraw-Hill.

Schepp, B and Schepp, D. (2009) How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site. New York: McGraw-Hill.

Senft, T. M. Camgirls : Celebrity and community in the age of social networks

Shih, C. (2009) The Facebook Era: tapping online social networks to build better products, reach new audiences, and sell more stuff. Boston: Prentice Hall.

Shuen, A. A. (2008). Web 2.0 :A strategy guide (1st ed.). Beijing ;; Cambridge: O'Reilly.

Tapscott, D. (2009). Grown up digital :How the net generation is changing the world. New York: McGraw-Hill.

Tuten, T. L. (2008). Advertising 2.0 :Social media marketing in a web 2.0 world. Westport, Conn.: Praeger.

Weber, L. (2009). Marketing to the social web :How digital customer communities build your business (2nd ed.). Hoboken, N.J.: John Wiley & Sons.

White, Bruce A. (2010). Web 2.0 for Business: learning the new tools. Hoboken, N.J. : Wiley.

Young, A. L. (2008). Defacing the 'book' :Examining information revelations, internet privacy concerns and privacy protection in facebook. London, Ont.: Faculty of Graduate Studies, University of Western Ontario.

Zittrain, J. (2008). The future of the internet and how to stop it. New Haven Conn.: Yale University Press.

Articles

Brands adopting mixed social media strategies" -- WARC news - WARC.com. Retrieved 06/02/2009, 2009 from http://www.warc.com/News/TopNews.asp?ID=25212&Origin=WARCNewsEmail

Brands making inroads on social nets -- WARC news -- WARC.com. Retrieved 07/10/09, 2009 from http://www.warc.com/News/TopNews.asp?ID=25383&Origin=WARCNewsEmail

Coca-Cola looks to social media -- WARC news -- WARC.com. Retrieved 06/25/09, 2009 from http://www.warc.com/News/TopNews.asp?ID=25318&Origin=WARCNewsEmail

Facebook and google are "complementary" - WARC news - WARC.com. Retrieved 3/30/2009, 2009, from http://www.warc.com/News/TopNews.asp?ID=24872

Facebook's changing face -- women over 55 - news- msnbc.com. Retrieved 3/30/2009, 2009, from http://www.msnbc.msn.com/id/29530375/

Johnson, Steven. How Twitter Will Change the Way We Live -- TIME. Retrieved 06/05/09, 2009, from http://www.time.com/time/business/article/0,8599,1902604,00.html

Real friends rare among facebook hordes. Retrieved 3/30/2009, 2009, from http://www2.canada.com/life/real friends rare among facebook hordes/1352735/story.html?id=1352735

Saying we did: When teens post the sordid details of their lives on the internet | sympatico / MSN health & fitness. Retrieved 3/30/2009, 2009, from http://healthandfitness.sympatico.msn.ca/childrens_health/ContentPosting_HM?newsitemid=13471&feedname=SICK-KIDS&show=False&number=0&showbyline=True&subtitle=&detect=&abc=abc&date=False

Science and technology: Primates on facebook; social networks.(2009). The Economist, 390(8620), 84.

Starbucks, Unilever team up on Facebook. Retrieved 07/08/09, from http://www.warc.com/News/TopNews.asp?ID=25372&Origin=WARCNewsEmail

Twitter can help brands, say co-founders. Retrieved 05/28/09, from http://www.warc.com/News/TopNews.asp?ID=25194&Origin=WARCNewsEmail

Twitter is fastest-growing "web brand". Retrieved 06/05/09, from http://www.warc.com/News/TopNews.asp?ID=25315&Origin=WARCNewsEmail

Two-thirds of web users access social nets. Retrieve 07/06/09, from http://www.warc.com/News/TopNews.asp?ID=25359&Origin=WARCNewsEmail

When job seekers invade facebook - the McKinsey quarterly - job seekers facebook - organization - talent. Retrieved 3/30/2009, 2009, from http://www.mckinseyquarterly.com/When_job_seekers_invade_Facebook_2317

Yahoo's new challenge to facebook connect - forbes.com. Retrieved 3/30/2009, 2009, from http://www.forbes.com/2009/03/04/yahoo-challenges-facebook-connect-technology_paidcontent.html?partner=email

Databases

Mintel -- a global market analyst, Mintel produces market research reports relating to the European, UK and US consumer markets.

World Advertising Research Centre --  a collection of over 15,000 articles, case studies, research and conference papers drawn from over 25 marketing communications sources.

Canadian Advertising Rates & Data --  advertising rates and related data are available on every significant medium in Canada and on selected International media.

eMarketer -- contains market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.

-- Prepared by Alie Visser for the C.B. "Bud" Johnston Library, 04/20/09.