Biography - Philip Kotler (1931- )

The purpose of this brief guide is to direct you quickly to material by and about Philip Kotler. At this time (cAug. 2003) biographical information is readily available at the Kotler's site at Kellogg. For a brief written biographical account and essay see the following which begins with the sentence "Philip Kotler is the founder of modern marketing management": "Kotler, Philip, in The IEBM Handbook of Management Thinking, p. 361. In a recent article in the Financial Times, Morgan Witzel stated that: "Kotler's contribution to marketing and to management generally has been threefold:
"First, he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted on to the more "important" work of production.
Second, he continued a trend started by Peter Drucker, shifting emphasis away from price and distribution to a greater focus on meeting customers' needs and on the benefits received from a product or service.
Third, he has broadened the concept of marketing from mere selling to a more general process of communication and exchange, and has shown how marketing can be extended and applied to charities, political parties and many other non-commercial situations."
As well, it is pointed out in the article that the American Marketing Association described him as "the most influential marketer of all time." (FT, August 5, 2003).

Update: 2008. This guide was originally done in 2003. Since that time we have not systematically updated this information, but we did just notice the following article which will be very useful for those who wish to assess Kotler's influence: "How Philip Kotler Has Helped Shape the Field of Marketing," Maureen A. Bourassa, Peggy H. Cunningham and Jay M. Handelman, European Business Review, Vol. 19, No.2, 2007, p.174-192. - "This research allows the reader to see the man behind the work and the influences on his thinking".

For your convenience we have provided a list of the Kotler books in the Western Libraries. In addition, in some cases we have pointed you to reviews of the books. As well, the list is followed by selected articles from the many that are available.

Students of marketing may also find interesting our guide to "Pioneers in Marketing."

Books by Kotler in the Western Libraries
(presented in reverse chronological order)

Marketing For Hospitality And Tourism
DBW TX911.3.M3K68x 2010

Up And Out Of Poverty: The Social Marketing Solution
BUS HC79.P6K68 2009

Chaotics: The Business Of Managing And Marketing In The Age Of Turbulance
BUS HF5415.K6244 2009

Principles of Marketing
BUS HF5415.K87P9 2008

Social Marketing: Influencing Behaviors For Good
BUS HF5414.K67 2008

Marketing In The Public Sector
DBW JF1525.P67K68 2007

B2B Brand Management
BUS HD69.B7K68 2006

Marketing Management
BUS HF5415.13.K64 2006

Marketing For Hospitality and Tourism
BUS TX911.3.M3K68 2006

According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions
BUS, BRES HF5415.K87A17 2005

Corporate Social Responsibility: Doing The Most Good For Your Company And Your Cause
BUS HD60.K67 2005

Principles Of Marketing
BRES HF5415.K87P9 2005

Attracting Investors: A Marketing Approach To Finding Funds For Your Business
BUS HG4751.K68 2004

Ten Deadly Marketing Sins: Signs and Solutions
BUS Hf5415.13.K654 2004

Marketing Management
BUS HF5415.13.K64 2003

Marketing For Hospitality And Tourism
TX911.3.M3K68 2003

Lateral Marketing: New Techniques For Finding Breakthrough Ideas
BUS HF5415.13.K6385 2003

Building Global Biobrands: Taking Biotechnology To Market
BUS HD9999.B442S56 2003

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
BUS HF5415.K63127 2003

Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations
BUS HC415.I53M37 2002

Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your Profits
BUS HD8038.A1K67 2002
"Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits," 2nd Edition, rev. by David H Maister. Consulting to Management Sep 2002. Vol. 13, Iss. 3; p. 57.

Social Marketing: Improving the Quality of Life
BUS HF5414.K67 2002

Marketing Moves: A New Approach to Profits, Growth, and Renewal
BUS HF5415.K68M3 2002
"Kotler's strategic perspective on the new marketing," rev. by Craig Henry. Strategy & Leadership, 2002. Vol. 30, Iss.4.

A Framework for Marketing Management
BUS HF5415.13.K636 2001

Marketing Management
HF5415.13.K64 2000

Kotler on Marketing: How to Create, Win, and Dominate Markets
HF5415.13.K638 1999
"Kotler on Marketing: How to Create, Win and Dominate Markets," rev. by A Coskun Samli. Academy of Marketing Science. Fall 2001. Vol. 29, Iss. 4; pg. 421, 2 pgs
"Kotler on Marketing," rev. by Carol Kennedy. Director, Jun 1999. Vol. 52, Iss. 11; p. 97
"Marketing That Makes Sense," rev. by Michael Obermire. Across the Board, May 1999. Vol. 36, Iss. 5; p. 68

Marketing Management: Analysis, Planning, Implementation, and Control
HF5415.13.K64 1998
"Marketing Management," rev. by Tim Ambler. Marketing, Aug 27, 1998. p. 24.

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources
AM5.K68 1998
"Managing Change in Museums: Guidance and Experience to Help," rev. by Russell A Cargo, Elizabeth Rosser Cargo. Nonprofit Management and Leadership, Summer 2001. Vol. 11, Iss. 4; p. 499 (5 pages)

Marketing: An Introduction
BUS HF5415.K625 1997

Standing Room Only: Strategies for Marketing the Performing Arts
BUS PN1590.M27K68 1997

The Marketing of Nations: A Strategic Approach to Building National Wealth
BUS HD75.K697 1997
"The Marketing of Nations," rev. by A Coskun Samli. Journal of Macromarketing, Jun 1999. Vol. 19, Iss. 1; p. 84
"The Marketing of Nations," rev. by Johny K Johansson. Journal of Marketing, Jul 1998. Vol. 62, Iss. 3; p. 148
"The Marketing of Nations: A Strategic Approach to Building National Wealth," rev. by Ali Abdulla. Library Journal. Aug 1997. Vol. 122, Iss. 13; pg. 104, 1 pgs

Marketing Management: Analysis, Planning, Implementation, and Control
HF5415.13.K64 1997

Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
HF5415.K6315 1993

Marketing
HF5415.K63117 1992

Marketing Models
BUS HF5415.13.L52 1992.

Marketing Management: Analysis, Planning, Implementation, and Control
HF5415.13.K64 1991

Strategic Marketing for Nonprofit Organizations
BUS HF5415.K637 1991

Principles of Marketing
HF5415.K636 1991

Social Marketing: Strategies for Changing Public Behavior
BUS HF5415.122.K68 1989
DBW HF5415.122.K68 1989

Marketing Essentials
HF5415.K63117 1985

The New Competition
HF5415.12.J3K68 1985

Marketing Management: Analysis, Planning, and Control
HF5415.13.K64 1985

Strategic Marketing for Educational Institutions
LB2806.K67 1985

Marketing Professional Services
HD8038.A1K67 1984

Marketing for Nonprofit Organizations
BRES HF5415.K87 1982

Marketing Management : Analysis, Planning, and Control
RDL HF5415.13.K64 1981

Principles of Marketing
HF5415.K636 1980

Marketing management and Strategy = Formerly Readings in Marketing Management: A Reader
HF5415.13.M3524 1980

Marketing Management: Analysis, Planning, and Control
HF5415.13.K64 1980

Marketing Management: Analysis, Planning, and Control
HF5415.13.K64 1979

Marketing Management: Analysis, Planning, and Control
RDL HF5415.13.K64 1976

Simulation in Social and Administrative Science: Overviews and Case-examples
DBW H61.G83 1972

Marketing Management; Analysis, Planning, and Control
HF5415.13.K64 1972

Readings in Marketing Management
HF5415.13.K65 1972

Creating Social Change
DBW HM101.Z28 1972

Marketing Decision Making: A Model Building Approach
HF5415.K63 1971

Marketing and the Computer
HF5415.13.C33 1970

Marketing Management: Analysis, Planning, and Control
HF5415.1.K67 1967

Selected Articles About Philip Kotler

 

"Peter Drucker - The Grandfather of Marketing: An Interview with Philip Kotler", Gunther, Robert. Academy of Marketing Science. Mar 2009. Vol. 37, Iss. 1, p.17.

"Milestones in Marketing", Quelch, John A. Business History Review. Winter 2008. Vol. 82, Iss.4, p. 827.

"How Philip Kotler has Helped to Shape the Field of Marketing", Bourassa, Maureen A. European Business Review. 2007. Vol. 19, Iss. 2, p.174.

"The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice", Cunningham, Peggy. Academy Of Marketing Science. Spring 2003. Vol. 31, Iss. 2, p. 201.

"One-On-One: Marketing In The Digital Age Now in his 70s, Philip Kotler remains prolific. The world's pre- eminent marketing thinker has over 25 books to his name including his latest, "Marketing Moves". Stuart Crainer asks him how well marketers are performing in the online world," Marketing Magazine, Mar 3, 2003. p. 20.

"Vote, vote, vote for Philip Kotler," Stephen Brown. European Journal of Marketing. 2002. Vol. 36, Iss. 3; p. 313 (13 pages)

"Reconceptualizing marketing: An interview with Philip Kotler," Stonham, Paul. European Management Journal, Dec 1994. Vol 12, Iss. 4,

"Kotler On..." Kotler, Philip. Management Decision, 1991. Vol. 29, Iss. 2,

"A Conversation with Philip Kotler," Deutsch, Barry I. ABA Bank Marketing, Dec 1990. Vol. 22, Iss.12,

"Kotler: Rethink the Marketing Concept," Whalen, Bernie. Marketing News, Sep 14, 1984. Vol.18, Iss. 9,

"An Analytical Investigation of Kotler's Competitive Simulation Model," Simon, Hermann. Management Science, Oct.1978. Vol. 24, Iss.14.

"Philip Kotler Guru of Marketing," Rines, Michael. Marketing, November 1977.

"Interview - Kotler on Social Marketing," Marketing, APRIL 1976.

"Leaders in Marketing: Philip Kotler," Anonymous. Journal Of Marketing, (pre-1986):Oct 1972. Vol.36, Iss 4,