Guide to Marketing Resources

Electronic access to databases is available only to members of the Western/Ivey community. Log in for Off-Campus Access on the Western Libraries left-navigation bar with your UWO ID.

General Background Information

Advances in International Marketing
An annual collection of essays outlining current research on the topic.

Blackwell Encyclopedia of Management - Marketing
Volume 4 of this set is the Blackwell Encyclopedic Dictionary of Marketing. This dictionary provides short articles with bibliographies.

30 Day MBA in Marketing (2011)
This is an excellent introduction to marketing practices.

Oxford Reference Online Premium 
This website provides access to a selection of dictionaries published by Oxford University Press.

CBCA Business 
This collection provides in depth access to a broad range of Canadian business periodicals. It satisfies the information needs of business professionals, journalists, students, and teachers interested in business issues in Canada.

Emerald Library   
This database provides access to over 130 journals in a variety of disciplines ranging from education and information science to management and operations research. Abstracts are typically available along with the full-text of the articles in both html and pdf formats. Over 25,000 articles and reviews are provided and the coverage extends to 1989 in some instances.

Management and Marketing Abstracts
This paper resource provides abstracts for articles written between 1977 and the present.

Marketing Bibliography - Catalogue Search
This search in Western Libaries' Catalogue finds bibliographies that list articles and literature about marketing.

ProQuest Direct - ABI/Inform - Global Research   
This database provides detailed coverage of business, economic and political conditions by indexing and abstracting the information that is contained in over 1,500 journals and magazines. In addition, the full text and/or the complete image is provided for over 800 of the periodicals. Abstracts may be found as far back as 1971 and the full image is often provided after 1987. Updates are continuous and the most current issues of some magazines are available as soon as they are published.

ProQuest Direct - ABI/Inform - Trade & Industry   
This database consists of almost 700 publications covering a wide variety of industries in many different geographical areas. The full-text and/or complete image is available and some of the publications are covered back to the early 1990s. Updates are continuous and the most current issues of some magazines are available as soon as they are published. It supplements ABI/Infom - Global Research by providing access to hard-to-get trade publications.

WARC - World Advertsing Research Center   
Produced by The World Advertising Research Center (WARC), Market Research Abstracts provides 5 years of searchable archives of world advertising and marketing news. The database includes 300 case studies, as well as Best Practice Papers for authoritative summaries across 30 marketing and advertising topics.

eMarketer   
eMarketer organizes, aggregates and analyzes reports and data from over 1700 sources that relate to e-business, the internet and information technology. It is a particularly useful resource for statistics and charts about internet activity, online business and emerging technologies.

Freedonia Focus  
The Freedonia Group collection contains over 300 studies covering 18 industry sectors ranging from "Automotive & Other Transportation" to "Wood, Furniture & Fixtures". Each report is highly focussed and is usually about 20 pages long. Typically provided are: market size; product and market forecasts; profiles of the top participants and suggestions about resources for further research.

Passport GMID   
GMID gives you access to thousands of international market and business information sources. GMID contains over a million economic and marketing statistics for 205 countries with country profiles and trend analyses from 1977-2016. It also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts; lifestyle indicators such as eating and drinking habits, home ownership trends and crime patterns for 71 countries worldwide and lifestyle reports for 65 countries.

DataMonitor 360   
Datamonitor's Industry Profiles are an integrated library of overview reports, covering all major industrial and commercial sectors in 50 countries. Each report contains information on: market size, market segmentation, competitive landscape, market share and market forecasts.

MarketResearch.com   
MarketResearch.com Academic provides thousands of full-text market research reports, many with global coverage.

Sport Business Research Network   
SBRnet provides access to full-text sporting goods news from 1997 to present, and sports market data from 1993 to present. It provides market research and industry news including coverage of sports equipment sales, sports participation, consumer expenditures, sports marketing, sports facilities and more.

DataMonitor 360   
Provides reports focusing on current trends and issues in the consumer goods, energy, finance, healthcare and technology sectors. Many of the reports are global in perspective, but some focus on countries or regions. Please use Internet Explorer to access this resource.

Forrester   
Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on organizations. One of the leading market research firms focused on the Internet and technology, Forrester Research supplies hundreds of reports and briefs, providing insight into market forces, industry trends, business strategy, and consumer behavior. Click on the link for more information about, and access to, this resource.

Market Studies Library In library use only. Available on CDROM.
Historical collection of market research reports published from 1989-1991.

Mintel   
As a global market analyst, Mintel produces market research reports relating to the European, UK and US consumer markets. Click on the link for more information.