Selected Books on Social Marketing

Our purpose here is to direct you quickly to some material relating to this subject. The list is not at all exhaustive. A good definition of social marketing is found in the Kotler book mentioned below - Social Marketing: Improving the Quality of Life. On p.5 this definition is provided: "Social marketing is the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole." We recommend the Kotler text as a good starting point for research on this subject.

Articles are easily found using a variety of databases that are available to you as a Western/Ivey student. For students of marketing, the suite of ProQuest resources is a good place to start looking for articles. For additional suggestions, consult with library staff.

For an up-to-date list of books, search the library catalogue for the following SUBJECTs:

Social Marketing.
Social Media -- Marketing.
Internet Marketing.
Branding (Marketing).

Recommended Titles:

Andreasen, Alan R. ed. Ethics in Social Marketing HF5414.E84 2001