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Market Research Resources

Market Research reports are typically produced by commercial market research firms for corporate clients. For this reason such reports are generally very expensive and hardly any academic library will have even a few of the many reports that exist.The primary purpose of this brief guide is to direct you to the market research reports that can be found in the Business Library.

For more information on marketing, visit our guide prepared by Business Library staff.

North America Global Europe & UK Books Web Sites

North America

Global

Europe & UK

Market Research: Great Britain
View Index: 1988 to 2003 // Request Reports from Storage
The reports listed on this index are available under the title Market Research: Great Britain and can be requested from Western Libraries Storage via the catalogue. They will be of interest to marketing students and those who are looking for information about British markets, products and companies. For assistance in locating any of the reports, please contact Business Library staff.

Market Research: Europe and the United Kingdom
View Index of Market Surveys by Product Category: 1965-
The reports in the index provided above are available under the titles listed below, and can be requested from Western Libraries Storage via the catalogue. The studies usually cover such things as market size, market share, market sectors, manufacturers and brands, and advertising and promotion. These reports will be very useful for those studying international markets and for those who wish to see examples of market research reports.

UK Reports (Request from Storage):
Retail Business. Market Reports No. 347(1987)-No. 424(1993)
Continued by Retail Business. Market Surveys No. 425(1994)-459,467-480,482(1998)
Continued by Consumer Goods: UK No. 483(1998)-No. 514(2000)

European Reports (Request from Storage):
Marketing in Europe No. 29(1965)-60,62-107,109-421(1997)
Continued by Consumer Goods Europe No.434(1999)-470,472-481,490-517(2005)
Continued by Mintel (Online Resource)

Books

For an up-to-date list of books in the library, search the following SUBJECTs in the library catalogue:

Consumer Behavior.
Consumers -- Attitudes.
Consumers -- Preferences.
Consumers -- Research.
Direct Selling.
Market Surveys.
Marketing Research.
Marketing Research -- Canada.
Marketing Research Periodicals.
Motivation Research (Marketing).

Recommended Reference Sources:

Historical Research (Request from Storage):

Journals:

Web Sites