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How do I cite an article that does not have page numbers?

Sometimes sources don't contain page numbers, especially online resources. If this is case, use paragraph numbers, if provided.

Example: (para. 7)

If neither page numbers nor paragraph numbers are visible, cite the heading and the number of the paragraph.

Example: (Methods section, para. 3)

If the heading title is long, use a short title enclosed in quotation marks.

Example from page 172 in the manual:

"Empirical studies have found mixed results on the efficacy of labels in educating consumers and changing consumption behavior" (Golan, Kuchler, & Krissof, 2007, "Mandatory Labeling Has Targeted," para. 4).

(The long heading was "Mandatory Labeling Has Targeted Information Gaps and Social Objectives.")

For more information, see p.171-172 - Direct Quotations of Online Materials without Pagination

APA Manual 

All information and page number references are based on the 6th edition of the Publication Manual of the American Psychological Association (2009/10).